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The asset NYT bought when they bought Wordle, was to have their name indelibly associated with a trend that is more popular than they themselves are. It is sim
by crtified 3y ago
The asset NYT bought when they bought Wordle, was to have their name indelibly associated with a trend that is more popular than they themselves are.
It is simply "our name in your face, on a regular basis, for years" advertising, at a global scale.
Case in point : here we all are, thinking and talking about the NYT.
That is the ROI.
- autoexec 3y agoYeah, but we're all just thinking about what a dick they are. Does that really count?
- umeshunni 3y agoAll publicity is good publicity
- willis936 3y agoThat was dubious in the 20th century and is certainly wrong in the internet era 21st century.
- suddenclarity 3y agoAs shown by Bud Light sales plummeting after them getting more publicity than they probably ever had?