6 ms·

Epic led with an ad campaign while Apple stayed silent. Then did it again by publishing their correspondence with Apple. Tell me more.

• j_maffe 3y ago
  Yes, Epic "led". So what? Of course the one in the favorable position would like to minimize talk about anything that would disrupt the position.
  • quitit 3y ago
    You 1 minute ago: > All sides are marketing You 10 seconds ago: Nah, only one side is marketing.
    • arrrg 3y ago
      Marketing isn’t limited to ads. Obviously.
      • quitit 3y ago
        Correct! Such as Tweets: https://twitter.com/TimSweeneyEpic https://twitter.com/TimSweeneyEpic Blogposts: https://www.epicgames.com/site/en-US/free-fortnite-faq https://www.epicgames.com/site/en-US/free-fortnite-faq Press junkets: https://www.youtube.com/watch?v=NKsNf5bA1bU https://www.youtube.com/watch?v=NKsNf5bA1bU World-wide ad campaigns: https://www.youtube.com/watch?v=bPn_PGuYesw https://www.youtube.com/watch?v=bPn_PGuYesw In-game events: https://www.polygon.com/fortnite/2020/8/13/21367955/fortnite-apple-party-royale-epic-games-nineteen-eighty-1984-app-store https://www.polygon.com/fortnite/2020/8/13/21367955/fortnite... So how have Epic performed when the facts were before a judge? hmmm. Looks like the marketing worked on some.