I'm afraid it's a fundamental problem, not related just to press per se. Titles fight for attention, the most spectacular/salient ones win. Even here on HN, wi

I'm afraid it's a fundamental problem, not related just to press per se. Titles fight for attention, the most spectacular/salient ones win. Even here on HN, with much more sophisticated readers than general press/web have. This is Red Queen effect: http://en.wikipedia.org/wiki/Red_queen http://en.wikipedia.org/wiki/Red_queen