I have been noticing this in the past couple of weeks. You're right on with about 10-20% of videos being shops. There seems to be two categories to the shop ads

I have been noticing this in the past couple of weeks. You're right on with about 10-20% of videos being shops. There seems to be two categories to the shop ads. One is "good" content creators that are trying to monetize through the shop. The other is random temu level crap people are trying to just sell.