3 ms·

> If he just complied with the EU then he'd be voted out by the board by the end of the week. Most companies like Facebook and Microsoft quietly comply with th

> If he just complied with the EU then he'd be voted out by the board by the end of the week. Most companies like Facebook and Microsoft quietly comply with the rules as best they can with as little fanfare as possible. Maybe after paying a fine or two. As far as I know, there hasn't been any oustings because of that.

notaustinpowers 3y ago
Apple hasn't faced a fine yet for this, so there's really no material harm to them for acting like this. And it's great theater for shareholders. I'm sure once we get to the point where the EU is going to begin issuing fines for DMA violations then Apple will change their position. Microsoft was acting like this in the 90s. I think history is just repeating itself with Apple.
- ajross 3y ago
  > Microsoft was acting like this in the 90s. I think history is just repeating itself with Apple. So... the difference was Microsoft was winning those fights because their enemy was other products in the market. They'd tell Dell not to ship Netscape, and Dell would yank the product. They'd clone java, and websites would code to that to get IE compliance. They'd push ActiveX and bribe web properties to implement it, and they would. This wasn't fair, but it was at least in some sense "competition". (I mean, eventually MS would go on to lose control of all those levers, but over decades of timescale and generally due to market motion.) Apple here is just flailing. It's a regulatory action, not a competitor. There's no feasible path to beating or evading EU law. Surely they know that, right?
  - notaustinpowers 3y ago
    True, trying to reason why Apple is acting like this is just making my head hurt lol
- JanSt 3y ago
  Breton asked his team to look into the Epic / Apple case with _high priority_ yesterday.
bzzzt 3y ago
Apple stands to lose a lot more due to the DMA and parties like Spotify and Epic are doing everything they can to make Apple look bad in the public eye.
- agust 3y ago
  I'm not sure Apple needs anyone but itself to look bad.
rsynnott 3y ago
I mean, Facebook has been repeatedly fined for various non-compliance, for years. Apple, at least for the moment, isn’t really there yet.

notaustinpowers 3y ago

Apple hasn't faced a fine yet for this, so there's really no material harm to them for acting like this. And it's great theater for shareholders. I'm sure once we get to the point where the EU is going to begin issuing fines for DMA violations then Apple will change their position. Microsoft was acting like this in the 90s. I think history is just repeating itself with Apple.

ajross 3y ago
> Microsoft was acting like this in the 90s. I think history is just repeating itself with Apple. So... the difference was Microsoft was winning those fights because their enemy was other products in the market. They'd tell Dell not to ship Netscape, and Dell would yank the product. They'd clone java, and websites would code to that to get IE compliance. They'd push ActiveX and bribe web properties to implement it, and they would. This wasn't fair, but it was at least in some sense "competition". (I mean, eventually MS would go on to lose control of all those levers, but over decades of timescale and generally due to market motion.) Apple here is just flailing. It's a regulatory action, not a competitor. There's no feasible path to beating or evading EU law. Surely they know that, right?
- notaustinpowers 3y ago
  True, trying to reason why Apple is acting like this is just making my head hurt lol
JanSt 3y ago
Breton asked his team to look into the Epic / Apple case with _high priority_ yesterday.

bzzzt 3y ago

Apple stands to lose a lot more due to the DMA and parties like Spotify and Epic are doing everything they can to make Apple look bad in the public eye.

agust 3y ago
I'm not sure Apple needs anyone but itself to look bad.

rsynnott 3y ago

I mean, Facebook has been repeatedly fined for various non-compliance, for years. Apple, at least for the moment, isn’t really there yet.