They are not (even remotely) making it “as cheap / useful as possible”. The cheapest possible is free; they could just let everyone download the models, but the

They are not (even remotely) making it “as cheap / useful as possible”. The cheapest possible is free; they could just let everyone download the models, but they don't. The most useful would be open source so that people can work on it, collaborate, innovate, etc. They're not doing any of that, just to make money.