Organic isn't exactly a marketing gimmick. If you read the Organic Standards (linked on this page https://www.ams.usda.gov/services/organic-certification/organ

Organic isn't exactly a marketing gimmick. If you read the Organic Standards (linked on this page https://www.ams.usda.gov/services/organic-certification/organic-basics https://www.ams.usda.gov/services/organic-certification/orga...) you'll see it's an earnest attempt to deal with a really complicated subject.