if finances remain equal-ish, then I'd say it depends on the individuum and exact circumstances. For example I hate living in the countryside or small village

if finances remain equal-ish, then I'd say it depends on the individuum and exact circumstances. For example I hate living in the countryside or small village - I'd always pick the densest/urban/modern area I can afford to live, just because I crave the buzzing energy and constant novelty and stimulating options around. But other people can be the exact opposite.