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You should relax your tone mate. It's just an opinion. I may be wrong. To state more clearly, I think app store and google search are two separate use cases. Y
by ankit219 3y ago
You should relax your tone mate. It's just an opinion. I may be wrong.
To state more clearly, I think app store and google search are two separate use cases. You may see it as a search, but the jtbd is different. I guess you can take a punt and build the best experience possible for an app store, but it would not make much of a difference because users don't care about it. Not that they are happy, but thats not the primary way they learn about apps. As opposed to Google, which is the primary way they learn about topics or just about anything new. Hence, power users on Google are a thing and it's mighty important I get to the right result quickly, and hence I want to try out newer search engines.
For an app download, the primary driver is "others are using it so I should try it too." It's not more difficult. Users may or may not be happy with the app store (and that is disingenuous framing), but they dont visit it as often to explore as they would on Google. Which is what makes the use case different. It's about what others are using, and you only find that out via interactions with other people or top lists. Hence, Reddit and other forums, plus Facebook ads, plus the sharing aspects and network effects which enable one user to bring other users. You can build a great product search experience on App store, and likely no one would bother with it.