People forget the time that Thomas Midgely Jr, you know, the leaded gas guy (which was only superior to ethanol enriched like we do nowadays, which was 100% via

People forget the time that Thomas Midgely Jr, you know, the leaded gas guy (which was only superior to ethanol enriched like we do nowadays, which was 100% viable back then, in that it made gas companies more profit) explicitly poured TEL (the leaded additive) all over his hands and smelled its vapors to "prove" it was safe. He literally suffered lead poisoning from this event and working on the product in general. He knew it was harming people and still did the public PR stunt. Execs will 100% do the dangerous thing to make more money even if it puts themselves in immediate danger. Execs rarely have a well developed understanding of risk, and will happily take an 80% risk with the downside being dying. They are gamblers, not rational.