4 ms·

Here's a thing on conversion: I'm going to be offering other things through this site. Would you like to hear about them? Yes, I'd like to receive furt

by blhack 14y ago

Here's a thing on conversion: I'm going to be offering other things through this site. Would you like to hear about them? Yes, I'd like to receive further emails about Louis C.K. things. No, leave me alone forever, you fat idiot. No was checked by default, and the phrasing says "Hello, I am a human." I clicked yes.

AgentConundrum 14y ago
I remember when the video came out, the opt-in emailing was a huge deal, and he commented on the response he got to that in pretty much every interview I read from him on the subject. I also opted-in to his mailings, partly because it was opt-in rather than opt-out, and partly because of his tone. He has some great copy for selling comedy videos, and now albums. In the email he sent out about the new audio specials, he had his usual laid back tone, but he also ended with this: > Okay. that was exhausting. Sorry. I didn't even ask you how you are. How are you? Oh yea? Oh good. That's great. What? Oh man. That's tough. I'm sorry... Oh well that sounds like you handled it well, though. So. Yeah. Yeah. I know. I know that's... yeah. Well... Just remember, time will go by and that'll just be on the list of shit that happened to you. You'll be okay. Yeah. Huh?... Oh. Really? HE DID? Oh my GOD! hahaha!! That's CRAZY! No. no. I won't tell him you told me. Of course not. Alright well... uhuh? Oh wow. yeah. Alright well.. I really gotta go. Thanks for listening. I'm glad you're basically okay. Stay in touch. > your friend, > Louis C.K. It's almost like treating your customer like a person and not just a wallet with some flesh hanging off of it helps your cause. It's a novel idea to be sure.
- kevingadd 14y ago
  I've always held the pet theory that a sufficiently human and casual tone can overcome a lot of fatigue/wariness that would otherwise stop people from listening to you. Sometimes, I feel like if you're just completely transparent and honest with the customer, maybe they'll be willing to listen. I never managed to convince anyone to try A/B testing a banner ad that literally just said 'BUY OUR SHIT', though.
  - AgentConundrum 14y ago
    That might sound too overly forceful to come off as human and casual. I can definitely see it working for someone like ThinkGeek though.
  - rmATinnovafy 14y ago
    That is the base of good copywriting. To connect with the reader in a perosnal level. It can only be achieved by (big surprise) being honest, human, and friendly.
  - Terretta 14y ago
    “You should buy our shit online here.” – D.C., Jul. 2009
- VMG 14y ago
  Well, his approach might also be influenced by the fact that he is a comedian
donald_draper 14y ago
Lol - I bought the first video, and now one of the audios. However, at the end of the process I didn't remember my old password. So I clicked 'I forgot my password' and it said 'Oh my god, you're an idiot' and sent me an email with a new one - a random password beginning with the letters 'idiot' :-D Love the humour.
- cf0ed2aa-bdf5 14y ago
  I forgot my password as well, it started with 'moron'. :(
  - CountSessine 14y ago
    Me too. 'numbnuts'. :-)
- donald_draper 14y ago
  Oh, and I can download the audio version of the video I bought for free - nice :-)

by blhack 14y ago

AgentConundrum 14y ago

I remember when the video came out, the opt-in emailing was a huge deal, and he commented on the response he got to that in pretty much every interview I read from him on the subject. I also opted-in to his mailings, partly because it was opt-in rather than opt-out, and partly because of his tone. He has some great copy for selling comedy videos, and now albums. In the email he sent out about the new audio specials, he had his usual laid back tone, but he also ended with this: > Okay. that was exhausting. Sorry. I didn't even ask you how you are. How are you? Oh yea? Oh good. That's great. What? Oh man. That's tough. I'm sorry... Oh well that sounds like you handled it well, though. So. Yeah. Yeah. I know. I know that's... yeah. Well... Just remember, time will go by and that'll just be on the list of shit that happened to you. You'll be okay. Yeah. Huh?... Oh. Really? HE DID? Oh my GOD! hahaha!! That's CRAZY! No. no. I won't tell him you told me. Of course not. Alright well... uhuh? Oh wow. yeah. Alright well.. I really gotta go. Thanks for listening. I'm glad you're basically okay. Stay in touch. > your friend, > Louis C.K. It's almost like treating your customer like a person and not just a wallet with some flesh hanging off of it helps your cause. It's a novel idea to be sure.

kevingadd 14y ago
I've always held the pet theory that a sufficiently human and casual tone can overcome a lot of fatigue/wariness that would otherwise stop people from listening to you. Sometimes, I feel like if you're just completely transparent and honest with the customer, maybe they'll be willing to listen. I never managed to convince anyone to try A/B testing a banner ad that literally just said 'BUY OUR SHIT', though.
- AgentConundrum 14y ago
  That might sound too overly forceful to come off as human and casual. I can definitely see it working for someone like ThinkGeek though.
- rmATinnovafy 14y ago
  That is the base of good copywriting. To connect with the reader in a perosnal level. It can only be achieved by (big surprise) being honest, human, and friendly.
- Terretta 14y ago
  “You should buy our shit online here.” – D.C., Jul. 2009
VMG 14y ago
Well, his approach might also be influenced by the fact that he is a comedian

donald_draper 14y ago

Lol - I bought the first video, and now one of the audios. However, at the end of the process I didn't remember my old password. So I clicked 'I forgot my password' and it said 'Oh my god, you're an idiot' and sent me an email with a new one - a random password beginning with the letters 'idiot' :-D Love the humour.

cf0ed2aa-bdf5 14y ago
I forgot my password as well, it started with 'moron'. :(
- CountSessine 14y ago
  Me too. 'numbnuts'. :-)
donald_draper 14y ago
Oh, and I can download the audio version of the video I bought for free - nice :-)