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The IAB does not actually receive any personal data from anyone. It's pretty much a standards body who write specs for how consent can be granted, and how that
by secondcoming 3y ago
The IAB does not actually receive any personal data from anyone. It's pretty much a standards body who write specs for how consent can be granted, and how that consent is transmitted. It's all open, there are no secrets about how this operates.
So, it appears that anyone/company who writes a spec around data that may be considered PII is now a Data Controller.
- deleted 3y ago[deleted]
- troupo 3y agoIt's not "anyone". It's an association of advertising companies with hundreds of members. They are literally responsible for drafting GDPR-breaking TCF. Why are you surprised they are held responsible?