Smart for Nikon as they've been losing relevance somewhat to Sony/Canon, and not had a great video offering. So this immediately makes them a competitor in the

Smart for Nikon as they've been losing relevance somewhat to Sony/Canon, and not had a great video offering. So this immediately makes them a competitor in the space. Given how the stills & cine markets have contracted and converged, its unlikely Nikon & RED would survive in a healthy fashion as standalone for say the next decade.