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Really interesting to see how hard Apple is fighting with everything they have to keep their profits and not open up. This is a fight Apple can't win because th
by JanSt 3y ago
Really interesting to see how hard Apple is fighting with everything they have to keep their profits and not open up. This is a fight Apple can't win because the EU will strike back again and again. It's Apple trying to win time and thus bank profits. But I believe the strategy will fail hard: high fines and even tighter regulations that will break up Apple's monopoly completely, much broader than intented before. The more actions like this one Apple takes to squash competition, the stronger the rules will be that will be forced upon them.
- _cenw 3y agoAt this point I'm wondering what happens if the EU invokes their malicious compliance clause, and tells Apple outright what to do. Will they just refuse and hope they don't lose the EU market? I think one point lost in most of these conversations is that the existence of an open iOS will spawn a lot of "change your region to Europe" how-to articles in the rest of the world, creating an escape hatch from the walled garden (and finally a good reason to use a VPN), similar to what Apple keeps attacking sideloading for. Maybe they'd rather keep control of their other markets than be in the EU one.
- JanSt 3y agoRefusing is moot. They make $3bn profit every month in the EU. Shareholders would certainly send Cook off if Apple loses access to the EU market. Apple will play this game until the EU takes the gloves off, and they will.
- rapsey 3y agoThere is zero chance of Apple abandoning the EU market. It is simply too large.
- rekoil 3y agoI agree, but it is Apple's perogative if they want to go that way, that's an alternative to DMA compliance.