Oh for sure -- I'm not saying there wasn't tons of branding on the part of the Obama campaign. But this logo was launched at the very beginning, with the speech

Oh for sure -- I'm not saying there wasn't tons of branding on the part of the Obama campaign. But this logo was launched at the very beginning, with the speech in Springfield in early '07, before he raised a billion dollars, and even then it communicated a clear message. I'm not sure the same was true of the corporate logos you mention.