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There seems to be some disconnect here with price reality, at least in the UK. They say the BYD dolphin is $13,500, but the on the road price of the Dolphin in
by mattlondon 3y ago
There seems to be some disconnect here with price reality, at least in the UK.
They say the BYD dolphin is $13,500, but the on the road price of the Dolphin in the UK appears to be £25,000/~$32,000
I guess they are pricing for the market, but if they sold these cars for the ~£11,000 (Dolphin) or ~£7,500 (Seagull) they say they are selling for, it would sell like hot cakes. Sure there are some taxes and stuff, but that can't account for a 250-300% increase.
As it is at that higher price, no one is going to take a chance on an unknown (for the UK) brand when they can get an equivalent model from a brand they are familiar with (e.g. Dacia, MG (even if MG is Chinese, people recognise the brand)). Amazon has ruined it for these Chinese competitors (i.e. weird unheard of usually random ALLCAPS brands e.g. BYD, ALOOPTI, DFFUTRI etc etc from Amazon being absolute trash).
I drove a MG ZS EV for a month or two and it was actually pretty good so it is a shame that the reputation for cheap low-quality trash is so pervasive.
- maxglute 3y agoThere's no point spooking western markets with low price that will be construed as dumping. Short term strategy is sell 1 car for the profit margin of 20 cars and see how geopolitical enviroment play out and general public exposed to the quality of PRC cars.