RED, Canon and Sony's cine equipment fills different niches, Sony having the broadest spectrum in the bunch. They're an audiovisual company for decades, which c

RED, Canon and Sony's cine equipment fills different niches, Sony having the broadest spectrum in the bunch. They're an audiovisual company for decades, which can handle/design/build the whole pipeline from acquisition to production to reproduction. However, from what I see, Canon is filling a very specific niche and they're good at it. RED is the same. So, it will not level the big three "capability" wise, but Nikon will have a hand (and feet) in cine market, which will provide them great feedback, development avenues and some cash hopefully. So, they'll be able to compete in one way or another.