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It's good for Nikon, IMO. Canon and Sony both have cine equipment. This will level the field. While I moved to Sony, I don't want to see dominance, but competi
by bayindirh 3y ago
It's good for Nikon, IMO. Canon and Sony both have cine equipment. This will level the field.
While I moved to Sony, I don't want to see dominance, but competition.
- dylan604 3y agoThis will level the field? If you think Canon's cine options are equal to Red maybe it levels it. However, I think this tilts the field away from Canon to Nikon's favor while leaning more toward Sony as well than Canon. Maybe Canon can tilt it back in their favor if they were to buy Alexa.
- dagmx 3y agoCanon don’t really care about the same cine market. Their bread and butter is more documentary, indie and news style shoots instead. They’ve never shown an interest in competing outside of that.
- bayindirh 3y agoRED, Canon and Sony's cine equipment fills different niches, Sony having the broadest spectrum in the bunch. They're an audiovisual company for decades, which can handle/design/build the whole pipeline from acquisition to production to reproduction. However, from what I see, Canon is filling a very specific niche and they're good at it. RED is the same. So, it will not level the big three "capability" wise, but Nikon will have a hand (and feet) in cine market, which will provide them great feedback, development avenues and some cash hopefully. So, they'll be able to compete in one way or another.
- ChrisMarshallNY 3y agoCanon absolutely owns the video market, in many ways. Different context from RED, but you see Canon DSLR video cameras everywhere, especially consumer-level stuff, like streamcasters. Most videos you see, by semipro influencers, and whatnot, are recorded on Canon kit. Also, the TV and movie industry makes heavy use of Canon DSLR kit for their work. It’s an interesting acquisition, and I wish them luck. The rub will be cultural clash. I don’t know anything about RED’s culture, but I know a bit about Nikon’s. They are … less-than-flexible. Culture clash has been the fly in the ointment, for most of Nikon’s partnerships.
- prawn 3y agoI don't work with anyone who's streaming specifically, but when shooting tourism content for social media and web everyone I've noticed has been Sony - either the Alpha bodies, or FX6/FS7 for more career video guys. What Canon bodies are you thinking of? Something like R5 or C70?
- Washuu 3y agoI am a streamer/content creator: Most of what I encounter in order is Sony, Canon, and sometimes time Lumix. Sony has held the crown for the best auto-focusing system for a long time now which for content creators can be very important. Canon is also pretty good, but Sony really has gone all in making sure their system works really well for many scenarios.(People, animals, face and eye tracking.) Lumix's auto-focus system is passable and only if the lens itself works well with it. Personally I use a mixture of Sony and Canon lenses on a Sony A7S III along with a Sony A7R IV. I used to have a Lumix S1H that I loved the image rendering, but buying lenses for L-Mount was difficult since it is such a new mount. I would love to use Canon exclusively since their button layouts are far superior to Sony's absolute mess.
- prawn 3y agoYes, that is my understanding also regarding the autofocus preferences for content creators. Even accounting for people picking their body and then graduating to shooting manual focus afterwards. FWIW, my wife shoots Sony after moving from Canon, and I have a Lumix S5ii and GH5.
- timc3 3y agoCanon has a good share of the market but not to the extent that you are suggesting. Sony is massive particularly for semipro influencers, Panasonic some share, Nikon very little. Source: Managing 150PB+ of customers video content.
- ChrisMarshallNY 3y agoCool. Thanks for the data. Sounds like my experience is dated. I know that Sony has taken the crown for mirrorless.
- Keyframe 3y agoArri, Sony, Red. Canon is not in high end or TV, there's some overlap in prosumer and low budget though. The latter is also where Blackmagic is.
- bayindirh 3y agoAs I said below, every brand has their own niche. OTOH, Canon & Sony has their own sensor fabs, while Nikon doesn't have that, either.