I guess what you're saying is how much communication was intended for the logo when it was designed, correct? A logo doesn't communicate anything "by itself" b

I guess what you're saying is how much communication was intended for the logo when it was designed, correct? A logo doesn't communicate anything "by itself" but its empirical nature (text, colors, shape etc.) without branding. You wouldn't intrinsically know those 5 things having never seen the Obama logo, in the same way you'd simply see the McDonalds arches as a yellow "M".