> I'd invest in hiring a whole bunch of humans to curate a search index that is actually useful. This is going to be a honey pot for the antitrust authorities.

> I'd invest in hiring a whole bunch of humans to curate a search index that is actually useful. This is going to be a honey pot for the antitrust authorities. Google's main defense is that its ranking is done in an algorithmic way and human rating can affect the result only in an indirect manner following their rating guideline, which is carefully reviewed by lawyers. When you add some subjectivity from random human, they occasionally make some unfair mistake then it makes all the way through the media outlets, you know what's going to happen.