Yeah it's a great point. In some ways here we are seeing the exact illustration of that point. If they only cared about user experience and quality they wouldn'

Yeah it's a great point. In some ways here we are seeing the exact illustration of that point. If they only cared about user experience and quality they wouldn't sacrifice their user's interests by forcing them through convoluted processes to buy content outside their own store. That's far from a high quality experience. So they value quality highly but it's a distant second to their own desire for control. They still present a very thin veil of pretending this is in their user's interests, but they are barely trying any more.