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I’m talking about how much the logo alone by itself communicates. Lets see, 1.The ‘O’ symbolizing Obama. 2.The colors of the flag. 3.The unification of red a
by dilanj 18y ago
I’m talking about how much the logo alone by itself communicates. Lets see,
1.The ‘O’ symbolizing Obama.
2.The colors of the flag.
3.The unification of red and blue, indicating cross-party unity.
4.The sunrise image aligning with the ‘hope’ and ‘new start’ campaign themes.
5.The horizon, indicating the future.
Just a few that came to mind. Does the Nike swoosh, the Adidas three stripes or the McDonalds arches symbolically convey nearly as much?
- deleted 18y ago[deleted]
- kirse 18y agoI guess what you're saying is how much communication was intended for the logo when it was designed, correct? A logo doesn't communicate anything "by itself" but its empirical nature (text, colors, shape etc.) without branding. You wouldn't intrinsically know those 5 things having never seen the Obama logo, in the same way you'd simply see the McDonalds arches as a yellow "M".
- byrneseyeview 18y agoThe unification of red and blue, indicating cross-party unity This is going to be pretty confusing when we go back to thinking that red symbolizes commies. The swoosh communicates more densely, I think: it's a single, monochrome visual element, while the Obama logo is busy being a shape and a letter and a picture and a flag. The Nike logo says a lot, laconically; the Obama logo says a lot by being visually chatty.
- talboito 18y agoSeems like we'll continue with the red=Republican thing for the forseeable future. There isn't anything intrinsic about communism that says "red, that's the color!". It was just a useful convention. I don't know how much the Nike swoosh can say, perhaps movement/agility?. It's always been fairly meaningless to me, aside from the whole being the Nike logo thing.
- byrneseyeview 18y agoSeems like we'll continue with the red=Republican thing for the forseeable future. "We" are a very small minority. Everyone -- the US included -- knows who Reds are. Only Americans, and folks who follow American news fairly closely, know what "red states" are.
- Zev 18y agoUltimately, thats who the Obama campaign was aiming at this semester: Americans. The people who can vote for him.
- byrneseyeview 18y agoYes, but we're talking about the long term. Americans interacting with Europeans are going to wonder why everyone scoffs about associating 'red' with militarism and low taxes. It's not sustainable.
- Zev 18y agoI imagine when interacting with foreign committees and governments, Obama would use a symbol of the United States such as the flag, rather then his own personal logo.
- vaksel 18y agoactually there is...just look at the flags China flag: http://www.worldclassflags.com/productimages/cf_china_rep.gif http://www.worldclassflags.com/productimages/cf_china_rep.gi... USSR flag: http://www.worldclassflags.com/productimages/cf_ussr.gif http://www.worldclassflags.com/productimages/cf_ussr.gif Vietnam flag: http://www.worldclassflags.com/productimages/cf_vietnam.gif http://www.worldclassflags.com/productimages/cf_vietnam.gif