It's entirely good advice. People will scroll if they're intrigued enough. Follow up that intrigue with something remarkable and you will get more engagement

It's entirely good advice. People will scroll if they're intrigued enough. Follow up that intrigue with something remarkable and you will get more engagement than just scrolling. The most important bit: > Just put a bit of thought into creating quality content and presenting it in an interesting and readable way. This will make visitors stick around for a while and use that magic scroll button. The Neilsen study does not and cannot, due to the subjective nature of what constitutes an interesting design, guarantee tested sites met these criteria.