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But did those logos carry meaning right from the start or was that brand recognition built over time? What's interesting about the Obama logo is that it's insta
by izaidi 18y ago
But did those logos carry meaning right from the start or was that brand recognition built over time? What's interesting about the Obama logo is that it's instantly evocative of a message without needing years of branding, yet it still manages to be super simple.
- kirse 18y agowithout needing years of branding Both parties stuffed "years" of branding effort into less time through an incessant and overwhelming campaign effort. From the Obama camp, the "O" logo was literally unavoidable... TV ads, magnets of all types, shirts, pins, flags, posters, lawn-spam, the list goes on. If any company had that amount of time, money, and insane level of word of mouth, they'd be just as well branded.
- izaidi 18y agoOh for sure -- I'm not saying there wasn't tons of branding on the part of the Obama campaign. But this logo was launched at the very beginning, with the speech in Springfield in early '07, before he raised a billion dollars, and even then it communicated a clear message. I'm not sure the same was true of the corporate logos you mention.