I'm sorry but I have to disagree. It's not about scrolling down. It's not about whether content below 600px is read at all. The purpose of the fold is to captur

I'm sorry but I have to disagree. It's not about scrolling down. It's not about whether content below 600px is read at all. The purpose of the fold is to capture visitors' attention immediately, and to create a desire at the instant that they land on your page. The 37signals' landing page is used to prove his point and the author is even claiming that they're "giving the fold the finger". Although it seems to me that 37signals is actually making great use of the fold to capture attention using big headings, high contrast, lots of colors and graphics. They've even thrown in a box that says "more praise from the press" so the visitors could feel challenged to find out for themselves. Then below 600 pixels, it's just a boring sales page. (The footer is really just a link section.) So yes, people have learned how to scroll on web pages. But no, don't give up on making the fold awesome and informative.