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More likely, Apple needs to withdraw entirely from the EU and see what happens.
by ergonaught 3y ago
More likely, Apple needs to withdraw entirely from the EU and see what happens.
- odiroot 3y agoI'd love to watch that!
- freetanga 3y agoWatch as your shares slide down as you withdraw from one of the worlds largest markets?
- selectodude 3y agoThe EU is Apples least profitable market.
- lapcat 3y agoTotally wrong. Europe is Apple's 2nd biggest market. https://www.apple.com/newsroom/pdfs/fy2024-q1/FY24_Q1_Consolidated_Financial_Statements.pdf https://www.apple.com/newsroom/pdfs/fy2024-q1/FY24_Q1_Consol...
- selectodude 3y agoAnd it’s their least profitable.
- FirmwareBurner 3y agoWhat will happen if they exit the EU? They will loose more revenue and tank their stock and Tim Apple will get the boot ad EU users will move to Samsungs, Pixels and Nokias and life will go on. You're acting like the EU is some poor country in the outback and not their second biggest market after the US. Or better yet, we fork Android and have a non-Google EU-only appstore similar to Huawei's Andorid fork OS and appstore but with EU's privacy rules. If so many companies bother to make apps just for Huawei's separate appstore, then they'll definitely do that for the EU as well. Of course, then Google will go bitch about it to "daddy", and the US will probably start a trade war with the EU.
- binarymax 3y ago[flagged]
- FirmwareBurner 3y agoWhich lunatic? I heard it form a tech youtuber and on HN.
- binarymax 3y agoTrump
- FirmwareBurner 3y agoWhy does it matter who said it? Tim Apple is nothing offensive. Should we all avoid loving dogs because Hitler and Saddam used to love dogs?
- manquer 3y agohttps://youtu.be/XHVxm12NbrY?si=8D3w4RxzU1rIGfSp https://youtu.be/XHVxm12NbrY?si=8D3w4RxzU1rIGfSp This is the origin
- pelorat 3y ago> Or better yet, we fork Android and have a non-Google EU-only appstore similar to Huawei's Andorid fork OS and appstore but with EU's privacy rules. No one would use it and no developers would publish to them. All brands have their own appstore already, but no one uses them so they also all ship with the Google app store.
- kyriakos 3y agoApple stock price will drop. IPhone usage in EU will drop instantly. Apple revenue will be severely hit. People will get over it switch to alternative services.
- c-fe 3y agoI think the main danger would be a (new?) competitor trying to become Apple, to fill the niche of premium devices, simple lineup, i.e. whatever image apple currently has. And they could do so in europe in all peace and once they are ready expand to other markets and compete with Apple. To me that seems like one of the biggest dangers of withdrawing from the EU.
- asvitkine 3y agoAnd how long would that take to happen?
- speedgoose 3y agoMy guesses: A big party at Google, a wave of so-so smartphones from companies that will try their luck in the high-end smartphones segment, a grey market of iPhones imported from other countries at high prices without warranty.
- Muromec 3y agoGrey import is usually cheaper due to higher taxes in EU.
- lapcat 3y agoApple's last quarter results: $30 billion in net sales from Europe, their second largest market behind the Americas. https://www.apple.com/newsroom/pdfs/fy2024-q1/FY24_Q1_Consolidated_Financial_Statements.pdf https://www.apple.com/newsroom/pdfs/fy2024-q1/FY24_Q1_Consol... The idea of leaving Europe is nonsense. Apple is a publicly owned corporation, and Tim Cook would be immediately dismissed for such financial recklessness.
- drawnwren 3y agowhat are their margins? an $18B fine starts to make it seem possible that it would be profitable to not sell there.
- gray_-_wolf 3y agoOr, you know, they could just comply with our laws...
- vineyardmike 3y agoHow much of that revenue is threatened by DMA? If they stand to lose most of their revenue or profits by complying with the laws, why bother? It seems crazy that Apple is going to die on this hill, but I’m really curious what the accountants are sending the execs. I could see them willing to gamble a chunk of revenue to prevent every other market from trying to write similar laws, especially if they’re losing that revenue regardless.
- lapcat 3y ago80% of Apple's revenue is hardware.
- drawnwren 3y agoI think their point of view would be that they’re selling a global product and the value of serving a market needs to exceed the cost of the peculiarities of serving it. Maybe there’s a complex solution here, but the naive one of global compliance to local demands needs an evaluation of cost vs reward. There’s also the somewhat possible concern that the EU might actually just be hostile to Apple and cutting losses now against possible future losses makes sense. (Again, remember we’re presuming order of magnitude increases in fines).
- izacus 3y agoHahaha, have you seen the firing frenzy the US execs were expected to execute for a SLIGHT DIP in revenue and a few % in cost of a loan? :D And you expect those same share holders to just support leaving of a massive market? Cook would be taken through NYSE by his nether regions by just thinking that. This whole idea is nonsense. And even if, by any bizarre chance (it's 2020s after all) it happens, we'll suffer with... *checks list*... Samsung Galaxy Phones? Lenovo, Samsung and ASUS laptops? Sony headphones? Huh. What horrible existence. I'm sure that would be an end of the Union. Imagine using a great Samsung foldable instead of an iPhone.
- Muromec 3y agoMotorolas are a thing again and are quite good.
- sojuz151 3y agoThe lose of revenue would not be the biggest problem, they could afford it. The problem would be the loss of applications, most EU based developers would stop supporting iOS and focus on Android. That would hurt
- dkjaudyeqooe 3y agoI so wish they would do that. Apple thinks it's more powerful than government, let's test that theory! Most people would understand that these huge, aggressive corporates must be brought to heel. The sooner the EU establishes credibility in this respect, the sooner we all win.
- ClumsyPilot 3y ago> More likely, Apple needs to withdraw entirely from the EU and see what happens. This uniquely American type of arrogance where TikTok/Huawei is guilty even if it complies will the laws, and American companies are innocent even if they break all our laws. There are, I am afraid, only two ways to respond - aggressively or subserviently. As US economy loses its position as the centre of the universe, the second option becomes less appealing.
- stale2002 3y agoWell here's another possibility. What if Apple complied with the law. They don't want to lose all those sales anyway.
- pipo234 3y agoI suppose they could do that, but wouldn't they still need to pay the 1.8B? [Added] ... And continue to support products and services already sold?
- vineyardmike 3y agoWhy would they? They’d be beyond any courts jurisdiction, but of course they could never return.
- Muromec 3y agoThat’s not how cooperation treaties and jurisdictions work. They will totally pay that 2B and also pay for the privilege of running after them and the interest rate too. It’s not a five year old who can do something mean and then just quickly run home.
- summerlight 3y agoInvestors will be very angry and the entire C-suites will be at risk of losing their jobs. They're doing this only because it will maximize their revenue/profit through market control.
- ergonaught 3y agoIt’s a FAFO suggestion, nothing more, but I have not seen anyone consider (or care?) whether Apple’s EU customers support the various decisions, which is the point that interests me.