Maybe the word he used wasn't "industry standards", I couldn't find the video now. The idea of the speech was that you can't do everything by yourself because y

Maybe the word he used wasn't "industry standards", I couldn't find the video now. The idea of the speech was that you can't do everything by yourself because you have just this much capacity and if you stretch yourself too much you end up with overall worse experience even if you do some things better. I think he was explaining why he is abandoning some internal Apple projects in favour of the established ones made by others.