Problem is, many people (including many power Excel users) don't want to "lets their intellectual potential explode". Job is trading time for money. Not somethi

Problem is, many people (including many power Excel users) don't want to "lets their intellectual potential explode". Job is trading time for money. Not something for rising self-esteem or even something interesting. You could try to play "you will do more in less time" card, but it is often not true (unfortunately), and in corporate world person who do more in less time get more tasks and not the rise. My experience shows, that programmers love their job and want to be better for sake of being better much more often, than other employees (and it is considering norm - like "show your github profile" on hiring, do you know cases when auto mechanic is required to show custom-build car to get job in the shop?). And even among programmers it is not universal rule, I know some colleagues (very competent ones, need to say) for whom it is simple job, not passion. They don't read bleeding-edge papers on CS, they don't have pet projects and, even, may not own computer at home - PlayStation/XBox and smartphone is enough for them, because computers are tool of trade, not home necessity.