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B2C uses texting. Even if B uses email, C doesn't read it. And that is becoming just links to a webapp. B2B probably still uses email, but that's terrible beca
by lupire 3y ago
B2C uses texting. Even if B uses email, C doesn't read it. And that is becoming just links to a webapp.
B2B probably still uses email, but that's terrible because of the phishing threat. Professional communication should use webapps plus notification pings which can be app notifications, emails, or SMS.
People to people at different organizations again fall back to texting as an informal channel.
- mcculley 3y agoThe overwhelming majority of B2B communication is email. I have sent 23 emails already today to 19 people in 16 organizations.
- BlueTemplar 3y agoLast week a B lost me as their C because they didn't provide an e-mail address and their chat was too dumb to understand a simple question.