> Vignelli designed the iconic signage for the New York City Subway system during this period, and the 1970s–80s map of the system. If you're Vignelli, you can

> Vignelli designed the iconic signage for the New York City Subway system during this period, and the 1970s–80s map of the system. If you're Vignelli, you can tell the MTA which font to pick. If you're not him (or someone of equally high standing), you will most likely have to work with a style guide someone else thought out, and use whatever font(s) the style guide says you should use... Plus, that was back in the seventies. Nowadays, every self-respecting company wants to have their own font (even if it's indistinguishable from Hel(l)vetica/Arial/whatever for >99% of people) - https://www.hvdfonts.com/custom-cases https://www.hvdfonts.com/custom-cases