4 ms·
Amazon probably seemed like a ridiculous name when they started out... why would you name an online bookstore after a South American river? But I think they've
by jedc 14y ago
Amazon probably seemed like a ridiculous name when they started out... why would you name an online bookstore after a South American river? But I think they've done okay.
Though this only really works if you're doing something orthogonal to the original word and build enough of a brand to make it stick.
- fduran 14y agoAccording to Bezos' biography he was looking for a name that started with 'A' to rank high in the web portals of the time and also he liked the idea of being 'big'.
- wlesieutre 14y agoAnd we all remember the reaction when Nintendo announced that the Revolution's official name was "Wii". I still think it sounds silly, but it's no longer weird.