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They could adjust advertisement rates to page quality. I forget where I see it but I vaguely remember a scheme where rates were lowered if the advert got a lot
by 6510 3y ago
They could adjust advertisement rates to page quality. I forget where I see it but I vaguely remember a scheme where rates were lowered if the advert got a lot of clicks.
- somedude895 3y agoCosts per Click go down the higher the Clickthrough Rate is, which makes sense: Google prefers your ad, since it makes more money off more clicks. Page Quality also supposedly influences CPCs. That currently depends mostly on the pages loading speed and whether the page actually relates to the keyword you're buying, so basically the same way they rank organic search as well. So yeah this Search Algorithm change might have an impact on ads as well.
- nhggfu 3y agorate lowering you say? "Google changed ad auctions, raising prices 15%, witness says" https://news.ycombinator.com/item?id=37820192 https://news.ycombinator.com/item?id=37820192