For me just the ability to filter/downrank certain domains and the ability to rewrite urls (universally, without having a separate plugin setup on mobile device

For me just the ability to filter/downrank certain domains and the ability to rewrite urls (universally, without having a separate plugin setup on mobile devices) is a very specific example of what I like. Makes it easy to ensure that I'm always on old reddit and wikipedia with the better (older :p) layout. Also allowed me to clean up a lot of the results that I knew were from low quality domains, such as getting rid of pinterest since results from it almost never led to anything useful. I also enjoy the lenses, I hated how the Google results for recipes tended to only make already frustrating recipe sites even more frustrating to dig through. The small web lens is also very nice for when I'm already searching for a niche topic. Besides that, I also reflect the vague description of the search results seeming to be better. And of course on top of that, there's the lack of tracking and putting my money where my mouth is regarding preferring to pay for a good privacy preserving service.