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The post alludes to it, but one of the targets here is AI-generated content. > We’ve long had a policy against using automation to generate low-quality or unor
by minimaxir 3y ago
The post alludes to it, but one of the targets here is AI-generated content.
> We’ve long had a policy against using automation to generate low-quality or unoriginal content at scale with the goal of manipulating search rankings. This policy was originally designed to address instances of content being generated at scale where it was clear that automation was involved.
> Today, scaled content creation methods are more sophisticated, and whether content is created purely through automation isn't always as clear. To better address these techniques, we’re strengthening our policy to focus on this abusive behavior — producing content at scale to boost search ranking — whether automation, humans or a combination are involved. This will allow us to take action on more types of content with little to no value created at scale, like pages that pretend to have answers to popular searches but fail to deliver helpful content.
- nlh 3y agoAnd I’m reading this to say they can’t reliably detect whether something is AI-generated or not, so they’re not going to try. Whether human or AI or otherwise procedurally generated, sounds like they want to target this kind of low quality long tail search stuff.
- bick_nyers 3y agoI believe it's more about manipulating pagerank with networks of "fake" websites.
- CGamesPlay 3y agoThis seems good though. Reminds me of https://xkcd.com/810/ https://xkcd.com/810/
- esperent 3y agoYes, but not quite. It's that we can't tell the difference between the AI generated SEO spam and the human generated SEO spam, not that the AI has started to generate actually useful websites. And there was already so much human generated SEO spam that it couldn't be effectively moderated, but now the problem is a hundred times worse.
- lupire 3y agoAlso, Google launches a tool to AI-generate web pages at scale. Maybe Search will be able to detect those Google generated pages. https://thehill.com/policy/technology/4492468-google-paying-independent-publishers-test-unreleased-generative-ai-platform/ https://thehill.com/policy/technology/4492468-google-paying-...
- rchaud 3y agoAnd to close the loop of shareholder value, Google will introduce Search Plus - a subscription-only search product that will hide AI content.