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> they can make up for it by increasing the density of ads in the next time window Not only that but the bigger spenders will have more budget so the bidding a
by kevincox 3y ago
> they can make up for it by increasing the density of ads in the next time window
Not only that but the bigger spenders will have more budget so the bidding after a large outage should return higher bids on average leading to increased profit per ad slot.
- thehappypm 3y agoPossibly, but increasing ad density is usually negative for performance. So it’ll probably be end of bad for Meta as a whole, as people spend more but don’t get more value out.