"Target is turning to its competitors' playbook for a reason: Walmart CEO Doug McMillon told investors on the company's earnings call in February that Walmart+

"Target is turning to its competitors' playbook for a reason: Walmart CEO Doug McMillon told investors on the company's earnings call in February that Walmart+ members spend nearly twice as much as non-members and buy more over the course of a year." Correlation does not imply causation. It's doubtful an occasional Walmart shopper is going to consider Walmart+ because he would get negligible benefits from it. Conversely an already heavy Walmart shopper would--because he would get significant benefits.