It is not even so much that these people at Google and in other positions in society think they know better but that they are convinced that those who do not fo

It is not even so much that these people at Google and in other positions in society think they know better but that they are convinced that those who do not follow their - rather vaguely defined and quite 'fluent' - narrative are morally inferior people who need to be either re-educated (hence their motto of 'educate yourself') or labelled as such: -ist, -phobe, etc. This is an important distinction because people who think they know better can often be brought around while those who thing they are better are much harder to convince of the error of their ways because those who do not agree are - according to their own doctrine - morally inferior and as such can be ignored or shouted down. You can gather 40 people who think they know better in a college hall and show them why they are wrong. The quicker ones to take up the facts will help pull the slower ones over the line and by the time the session is over many if not most will be convinced of the error of their ways. Try the same with a group of 40 people who are convinced they are morally superior and the result tends to be very different with the group closing up against the heresy from those deplorables. If someone in the group tries to 'defect' he'd not only have to confront his own doubts but he'd be castigated by his own group.