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They don't? I've worked in ad tech at some smaller places and we absolutely refunded spend during outages.
by sbrother 3y ago
They don't? I've worked in ad tech at some smaller places and we absolutely refunded spend during outages.
- bmau5 3y agoFrom my experience you'll receive a partial refund - and in some instances like inexplicable overspending, etc. - you won't receive anything. This may be an exception given a full sitewide outage, though
- chatmasta 3y agoHow is money even being spent if users aren't viewing the ads?
- thehappypm 3y agoNot all ad spend is impression based, there are things like takeovers. And, sometimes impression counts arent guaranteed, theyre estimated
- lenerdenator 3y agoThat's because they were some smaller places. When you've more-or-less monopolized a lot of the web's content sharing you get to tell your clients to pound sand. Where else they gonna go? Twitter? The incel white supremacist dollar is not what advertisers call "the good dollar".