For me it happened when my long-dormant messenger lighted up (for a perfectly valid reason, no surprise there) and made me go through those unbundling options p

For me it happened when my long-dormant messenger lighted up (for a perfectly valid reason, no surprise there) and made me go through those unbundling options presumably mandated by EU. Certainly a coincidence, but it does irrationally strengthen that satisfying feeling I get whenever I see the ad giant stumble.