This is a very good article. Overall, I believe that the American lifestyle, media, and politics are so pervasive and have such a global reach that many America

This is a very good article. Overall, I believe that the American lifestyle, media, and politics are so pervasive and have such a global reach that many American managers (as well as academics) find themselves unable to work internationally. They truly believe that everything operates just like it does at home, and, on the surface, it appears to: everyone speaks English and has watched Friends. However, institutions are complex and multi-layered entities. Americans often struggle to deeply understand the institutional specificities of other countries, resulting in behavior that can be perceived as lacking humility or even as arrogant—worse yet, as superficial. A case in point is Apple. It's paradoxical: the more global your home culture becomes, the less able you are to perceive nuance and depth.