Good, balanced article -- Ozempic is coming for gyms maybe in the weight loss segment, but looking good after you've lost weight is 100% in their domain. > Bu

Good, balanced article -- Ozempic is coming for gyms maybe in the weight loss segment, but looking good after you've lost weight is 100% in their domain. > But gyms are still about building muscle, too. One common side effect for some patients taking these medications is muscle loss. So gyms are now starting to market their brands to existing members who say they are on GLP-1s, and hoping they can add memberships in the future as people on these medications seek to keep and build muscle. While concerns of muscle mass loss from Ozempic/other GLP1 Receptor Agonists have been somewhat overblown, it's always good to do resistance training during weight loss for shaping the body. The hedonistic treadmill is still running -- people are going to desire chiseled bodies after slimmer ones. > People taking GLP-1s are “going to want the right professional facilities and professional personal trainers and nutritionists to help them,” said Bahram Akradi, the CEO of Life Time, on an earnings call Wednesday. “We are confident that this [GLP-1] mega trend will be particularly positive for Life Time.” Another thing on which they are slightly burying the lede -- people who are on GLP1 currently have excess income. > JPMorgan last year said that current GLP-1 users purchased around 8% less food — including snacks, soft drinks and high-carb products — over the prior year, compared with consumers who were not on these drugs. > Food giant Nestlé plans to invest more in nutritious products that it says provides “benefits” to people on GLP-1 treatments, such as its Opifast high-protein shakes. The even bigger buried lede! Junk food companies are about to have to adapt QUICKLY.