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Not my point. Why doesn't Apple start manufacturing airplanes that "just work"? Fridges that "just work"? TVs that "just work"? (they did try and give up on TVs

Not my point. Why doesn't Apple start manufacturing airplanes that "just work"? Fridges that "just work"? TVs that "just work"? (they did try and give up on TVs because it made no sense) Their brand marketing focuses on creative people; why don't they start making grand pianos? Those make as little sense as a car, and are just as far from Apple's competencies, competitive advantages, and market as a car. Companies don't enter random industries just because they can.

johnnyanmac 3y ago
>Companies don't enter random industries just because they can. Sure they do. Facebook was so confident in VR they rebranded their entire company. Elon Musk got his horrible bluff called out and he owns the largest social media site (for now). It's not business related, but the CEO of Amazon owns a national newspaper. Apple car didn't come out of nowhere. They and Google were working on Car Os's for years and we both know Apple cares hough about vertical integration to shun off Intel and Nvidia in order to make their own chips. Regardless of my confidence in the idea, the act itself is consistent with Apple.