3 ms·
Why do they hate URL shorteners?
by josiahpeters 3y ago
Why do they hate URL shorteners?
- joecool1029 3y agoCommonly used for scams, carriers will frequently filter messages that contain shortened links and any significant volume can end with the number being blocklisted. For business/promotional campaigns they don't want the end content obscured at all. (This is from personal experience running SMS newsletter blasts, they really hate services like bit.ly)
- jayjaychicago 3y agoThat's really nice to know JoeCool, thanks! There's a fair amount of struggle with the carriers trust scores. Overall, there's an inclination to keep the SMS OTP (so that people don't create hundreds of accounts with the 2 free links) but offer the option to switch to email or WhatsApp once the link is created.