I can think of a few ways: 1) Siri integration. "Let's watch the Cardinals game." "What movies are on HBO tonight?" "Facetime with my mother." 2) Convergence

I can think of a few ways: 1) Siri integration. "Let's watch the Cardinals game." "What movies are on HBO tonight?" "Facetime with my mother." 2) Convergence with other iOS devices/tools. iMessage/FaceTime on your TV. AirPlay mirroring. Play your stuff off iTunes. Remote control from your existing iOS device. 3) Well known, deep catalog of music/video content for purchase or rent. If it works well, it'd be huge.