> The new manager believed he could gain significant market share by cutting prices. He was successful—at first. Sales grew over the next three months, and so d

> The new manager believed he could gain significant market share by cutting prices. He was successful—at first. Sales grew over the next three months, and so did the unit’s share of the market. However, the competition responded in kind... all the price cutting caused revenues, profits, and cash generation to shrink throughout the industry, hurting Global Building along with everyone else. Sounds like the system working as intended to me.