That's the criticism I make to all these services and software that use the privacy argument. Most of the times, privacy is not hard, you just have to not do s

That's the criticism I make to all these services and software that use the privacy argument. Most of the times, privacy is not hard, you just have to not do stuff (tracking, data collection, etc...), and maybe use some crypto library. But before telling me what you don't do, what do you do? For example, when I see a search engine claiming privacy, I think "yet another Bing proxy", now, what do your search engine have over the other Bing proxies? Better results? Performance? A specific niche? Better UI? That's what I want to know.