> He walked into the store and found the clerk, who went behind the counter and handed him a bag of gourmet marshmallows. But they weren't Smashmallows. These w

> He walked into the store and found the clerk, who went behind the counter and handed him a bag of gourmet marshmallows. But they weren't Smashmallows. These were made by a small Colorado company called Hammond's, which sells cube-shaped premium marshmallows in toasted coconut, chocolate chip, and a two-layer strawberry créme, among other flavors. seems like 'winning' would have been a safer bet if, instead of scaling vertically, they just copy-pasted their small-profit formula to multiple locations around the country. like a franchise?