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Why is all text lowercase on your website? I wouldn't want this in my product :)
by phgn 3y ago
Why is all text lowercase on your website? I wouldn't want this in my product :)
- i_am_a_squirrel 3y agoOh! That might tie into my other comment about how this would work even better if users were individually tracked!
- i_am_a_squirrel 3y agoSo it would detect you for example as some sort of millennial, and use the punctuation that was passed down to you as correct and a signal of competency
- nehagetschoice 3y agoYes, we think of this as a decision tree, where initially, copies may look different by say, user demographics and location. As we learn more about what's working well for different dimensions of users (eg: topical interests, traffic source, platform type), the decision tree grows, and every single element in the anatomy of copies is optimized based on past learnings. In an ideal world, every user truly sees a unique copy tailored to them.
- iamacyborg 3y agoHow do you do that in a meaningful statistically significant way? Not a gotcha, just genuinely curious.
- nehagetschoice 3y agoAnother reason (branding) why copy would look different for different products :)
- emptysea 3y agoYeah it looks off, makes the website look rushed imho