It's tough, though. Right now we see lots of alcohol advertising in the form of "Buy Heineken...0% ;) ;)" and in the case of tobacco we see shell companies like

It's tough, though. Right now we see lots of alcohol advertising in the form of "Buy Heineken...0% ;) ;)" and in the case of tobacco we see shell companies like Mission Winnow set up to covertly advertise Marlboro during sporting events. There's also an increasing trend of guerrilla marketing for these brands, like popular posts on social media taking the form "Formula 1 cars never looked so good as they did in the old Marlboro liveries" which attract tonnes of comments like "this post makes me want to smoke."