I search Apple's response for the word cheaper and the phrase 'less expensive' which is the issue at hand, Apple insistence and not letting developer offer less

I search Apple's response for the word cheaper and the phrase 'less expensive' which is the issue at hand, Apple insistence and not letting developer offer less expensive options in their own store. I found nothing of the sort. Apple is not a store, its a Mall. Imagine a Mall where security people enters your store to verify that you are not advertising stores at different Mall or else you get booted?